Tuesday, December 21, 2010

Facebook vs Twitter

Ever wonder about the differences between Facebook and Twitter?  They are by far the two most popular social networking tools but their demographics are very different.  Facebook has been around longer and has far more users but Twitter is growing at a faster pace and may someday surpase it.  Take a look at this infographic that shows a statictical breakdown of their users.

A couple of figures stand out for me.  Firstly, more users update their statuses daily on Twitter which is no suprise since that's the only way to use Twitter essentially.  Secondly, more people follow a brand on Facebook but those on Twitter are more likely to purchase something from a brand they follow.  Lastley, the demographics of Facebook are fairly even based on age, gender and education where as Twitter seems to be concentrated in the 25-44 age group.  Just my thoughts.

Courtesy of DigitalSurgeons.com

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